Search Marketing Expo Speaker:

Siddharth Shah

Adobe, Director of Business Analytics


Dr. Siddharth Shah, Efficient Frontier's Director of Analytics, and his team oversee the performance and strategic development of all its client accounts. Dr Shah has a background in algorithm development and statistics which he formerly used to push biomedical imaging boundaries and now uses to enhance the performance of his clients campaigns. Although he has a penchant for bad nerdy one-liners ("Dont drink and derive, alcohol and algebra dont mix"), Sid is always interested in explaining complex mathematical methods in simple, elegant ways to business audiences. Dr Shah has a double masters and PhD in Biomedical Engineering from the University of Michigan.