President, Giro Vacations Inc. and Author
In understanding search and online user behaviour, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.
In addition to being the CEO and co-founder of Enquiro (which was acquired on October 26, 2010 and is now part of Mediative), Gord is a past director and Chairman of SEMPO (The Search Marketing Professionals Organization), a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker. He is also the author of The Buyersphere Project: How Business Buys from Business in a Digital Marketplace. He’s currently working on a new book on corporate strategy and is launching a cycling tourism business in Canada.