Search Marketing Expo Speaker:

Joanna Lord

Porch, VP of Marketing


Joanna Lord is CMO of BigDoor, a Seattle-based startup powering loyalty programs for the biggest brands in the world. Previously she was VP of Growth Marketing at Moz, previously SEOmoz, where she led acquisition, retention and brand marketing. For the past ten years Joanna has been building beautiful brands, growing companies, and scaling startups. She is Founder of ISITaYES, a social shopping app, as well as a tech advisor for handful of startups around the world. She is a Techstars Mentor, a mentor at the Founders Institute, and teaches Advanced Digital Marketing at the University of Washington. For the past eight years she has spoken around the globe education tens of thousands of marketers on topics such as brand marketing, growth marketing, analytics, community marketing, and more. She is also a blogger for, MarketingLand, and at When she isn't talking startups, marketing, or tech, she is likely sitting on porch flipping through fashion magazines and sipping an iced americano.