President, Back Azimuth Consulting
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.
Bill is considered one of the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker haven spoken at conferences in over 30 countries including SM XAdvanced and East and SM XWest. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill is the co-author of the best selling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site from IBM Press now in it's 3rd Edition. Bill also writes Global Marketing columns for Search Engine Watch And Search Engine Land.