Search Marketing Expo Speaker:

ZhaoHui Tang

Microsoft, Inc., Principal Group Program Manager, Microsoft adCenter


As a group program manager at Microsoft adCenter, he manages a number of projects related to paid search and content ads. He is the inventor of Microsoft Keyword Services Platform (KSP); the first web service platform specialized on keyword technologies in the industry.

Prior to adCenter, he spent 7 years as a lead program manager in SQL Server Business Intelligence group, mainly focusing on data mining development. He received his Ph.D. in France in 1996 on the topic of database query processing. Prior to joining Microsoft, he lead a data mining R&D team from Sema Group based in Paris, France.

He has numerous publications in both academic and industrial journals such as VLDB and SQL Server Magazine. He is a frequent speaker in search engine, database and business intelligence conferences and often served as committee members for these conferences. He holds guest professorship in Nan Kai University. He is a co-author of the book Data Mining with SQL Server 2005