Search Marketing Expo Speaker:

Brent Payne

Tribune Company, Director of Search Engine Optimization


An in-house SEO with over seven years of experience, Brent has doubled Tribune's visits from search engines from 2007 to 2008 (y/y), since he joined the company in February 2008. With more than a million visits per day to Tribune's network of websites, Brent drives traffic not only to Tribune's newspaper sites (including the L.A. Times, Chicago Tribune, and Baltimore Sun) but also to Tribune's dozens of broadcast sites (including KTLA, WGN, and WPIX). He is an in-house SEO authority with experience and expertise in CMS challenges, duplicate content mitigation, page-rank funneling, Google News, and Google index rates. He has also trained large editorial teams regarding SEO and, in so doing, created a groundswell of SEO support within the Tribune organization.