Search Marketing Expo Speaker:

Dr. Ariel Sumeruk

clicks2customers, Head of Business intelligence


Masters in Applied Mathematics specializing in Cosmology from the University of Cape Town PhD in Physics in Plasma physics from the University of Texas at Austin Charted Financial Analyst (AIMR) Previous work: Research in both Cosmology and Plasma physics.

Worked in investment banking developing pricing modules for derivative instruments. Worked in investment banking structuring financial products for mutual funds and insurance companies.

Head of Business intelligence and CTO for clicks2customers.

In that role have overall responsibility for the performance of ppc campaigns for hundreds of clients and campaigns around the world.

Developed multiple pricing methodologies for pricing PPC campaigns and directed the development of our bid management platform Media Manager 3.