Search Marketing Expo Speaker:

Keith Boswell

Kaiser Permanente, Director of Digital Marketing Strategy


Keith is the Director of Digital Marketing Strategy for Kaiser Permanente, America's leading integrated health plan. Founded in 1945, our mission is to provide high-quality, affordable health care services to improve the health of our members and the communities we serve. We currently serve 8.6 million members in nine states and the District of Columbia. Keith has previously worked in the digital marketing agency world for over 13 years before joining Kaiser Permanente. In 2002, he joined Marketleap, a niche search engine marketing firm as COO. He helped write and execute a business plan which led to Marketleap's acquisition by Digital Impact. Their online marketing newsletter "The Marketleap Report", which he created and wrote, reached 11,000 marketing and media professionals regularly. Keith is an accomplished speaker and has presented at Search Engine Strategies and other industry conferences.

In his time away from work, he loves being a father of two young daughters, helping create an environment that feeds their brains properly. He and his wife Wendy live in Rockford, Michigan.