Marketing Land Events Speaker:

Barbara Coll

CEO, Inc.


Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is on achieving high search visibility for content the client has full control over and determining the most fruitful places clients should participate in other peoples content and channels. She has always had a strong belief that companies should and can dominate search results regardless of the source of the search. She founded in 1996 and has been highly successfully in helping start-up and brand-name clients achieve their goals of driving high quality visitors to their websites. She has recently expanded consulting into the Clean Tech and Life Sciences industries.

Barbara has been involved with product and program marketing in Silicon Valley for 24 years, including marketing positions with Sun Microsystems and other leading edge startups. Current and past clients include VMware, HP, Symantec/Verisign, Navigenics, Truste,, Panasas and Proofpoint.

Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

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