Search Marketing Expo Speaker:

Matt Ballek

Magnet Media, Director of Strategic Distribution Services


Matt Ballek is a seasoned search engine marketing professional and video marketing evangelist with over 10 years of experience. Matt has been responsible for developing, communicating and implementing advanced SEO strategies for numerous brands including The Associated Press, Lowes, FedEx, and Groupon.

Matt is a pioneer in understanding how video changes search engine optimization and is a recognized expert in video SEO. Matt has been a featured speaker at numerous industry conferences, and a published author of articles for Media Post’s Search Insider. Matt also writes, produces, and edits videos about video optimization at

When he’s not optimizing video, Matt enjoys creating original comedy, drawing, and blogging. He lives in Chicago with his wife Bridget.