Search Marketing Expo Speaker:

Vivian Yang

Electronic Arts, Inc., Senior Manager, Global Direct to Consumer Marketing


Vivian Yang is the Senior Manager of Global Direct to Consumer Marketing for Electronic Arts. In this role, she manages customer acquisition and retention marketing for EA Store,, counsel digital download games in North America, Europe, and Asia. In her previous role as Senior Manager of Customer Acquisition, she also oversaw performance-based marketing including SEM for all packaged good games for EA Games, EA Sports, and EA Play labels.

Vivian has over ten years experience in managing interactive marketing programs in ecommerce and technology industries. Prior to joining EA, Vivian was the Senior Manager of Retail Category for Yahoo! Search Marketing, later on managing the top retail advertisers for both Yahoo search and display products. Before Yahoo!, she worked as a business analyst and merchandising manager at eBay and also completed a 2-year leadership program at The Home Depot.

Vivian graduated from the Kellogg School of Management at Northwestern University with majors in marketing and strategy.