Content Strategy Director, Perficient Digital
Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.