VP, Page Zero
Responsible for designing online marketing plans that drive relevant traffic & significantly increase leads, sales, downloads, etc. The areas I specialize in are:
- Paid search/PPC/SEM
- Paid social
- CPA marketing
- Performance marketing
- Conversion optimization (CRO)
- Landing page optimization (LPO)
- Retargeting/remarketing strategies
- Mobile advertising
- Analytics & analytics platforms
- B2B marketing
I'm hugely passionate about startups and have successfully grown companies to hundreds of millions in online sales. I've worked with the following companies to name a few:
- SuccessFactors (acquired by SAP)
- Apollo Health Inc (acquired by Phillips Inc.)
- Epoch Integration (acquired by Blackberry)
I also have extensive experience with large brands like Capital One, Yahoo!, Sony USA, Knowledge Adventure, The Jimmy Pattison Group and Princess Auto to name a few.
I speak regularly at Canadian, US & International online marketing events on search engine marketing (SEM), online marketing strategy, landing page optimization (LPO), conversion rate optimization (CRO) & mobile. Some events I've spoken at include: Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Web 2.0 Expo, Shop.org, International Marketing Conference (IMC), WebmasterWorld (PubCon) & The AMA. I often co-present with Google and Bing at their company events.
I'm the author of two books and write for publications like The Huffington Post, iMedia Connection, Search Engine Land, The BC American Marketing Association (BCAMA) and Multichannel Merchant to name a few. I also was a technical editor on Bill Hunt & Mike Moran's Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website (3rd Edition).
I'm on the advisory board for Acquisio Inc. I also served on Yahoo!'s Search Marketing (YSM) board of advisors for 3 years & on the International Internet Marketing Association BOD for 6 years.