Director, Digital Customer Acquisition & Marketing, ServiceNow
Cindy Nowicki has been laser focused on finding and engaging prospects throughout the buying cycle and expanding customer value. With the tools now available to engage prospects and measure all engagement points digitally and offline, she has never been more excited or positive about the place for B2B marketing in the buying process. January of 2018 was when Cindy and the Paid Media Operations team at ServiceNow began their journey with Adobe Advertising Cloud. In one year, her team onboarded paid search, programmatic advertising, and dynamic creative optimization. Tightly linked with the web analytics and optimization team, Adobe Audience Manager was also onboarded. Cindy will talk about how Adobe Ad Cloud has impacted multi-channel demand generation in the first year of execution and how she sees the future.