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Sessions from Day 1 - February 19, 2020

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Keynote

[9:20 AM-9:50 AM]  Keynote Presentation - How The Rise Of Digital Commerce Is Reshaping Search And Performance Marketing











SEO Track A

[10:05 AM- 10:50 AM]  Site Speed Is A Crucial Ranking Factor. Here's What You Need To Know







[11:30 AM- 12:15 PM]  In-house SEO Strategy: From Big Picture To Implementation









[1:15 PM- 2:00 PM]  Improving Relationships Between SEO And Web Developers









[2:20 PM- 3:05 PM]  Google BERT: What SEOs And Marketers Need to Know







[3:45 PM-4:30 PM]  Revisiting Google's Quality Raters Guidelines







[4:50 PM-5:35 PM]  How Link Building Has Changed: What You Need To Do Now







SEO Track B

[10:05 AM- 10:50 AM]  Future-Proof Your Sites For Google Core Updates









[11:30 AM- 12:15 PM]  The New NoFollow And Snippet Rules







[1:15 PM- 2:00 PM]  Behind The Scenes With Google Search Console And Bing Webmaster Tools









[2:20 PM- 3:05 PM]  Solving Complex JavaScript Issues And Leveraging Semantic HTML5









[3:45 PM-4:30 PM]  Optimizing For Voice Search: How Brands And Agencies Deliver Real Results









[4:50 PM-5:35 PM]  Leveraging Schema And Structured Data For Maximum Effect









SEM/PPC Track A

[10:05 AM- 10:50 AM]  Why And How To Run Effective Top-Of-Funnel Search Campaigns







[11:30 AM- 12:15 PM]  The Art Of Structuring Search And Shopping Campaigns







[1:15 PM- 2:00 PM]  How To Optimize Facebook Campaigns That Deliver Qualified Leads







[2:20 PM- 3:05 PM]  How To Manage And Optimize B2B PPC Accounts









[3:45 PM-4:30 PM]  LinkedIn Ads: Advanced Strategies And Tactics For B2B







[4:50 PM-5:35 PM]  Deep Dive Into Data Flow







SEM/PPC Track B

[10:05 AM- 10:50 AM]  The Pros And Cons Of Automation: An Honest Roundtable Discussion











[11:30 AM- 12:15 PM]  Build And Test Powerful Landing Pages: Tips From The Pros









[1:15 PM- 2:00 PM]  Ad Testing In An Automated World









[2:20 PM- 3:05 PM]  Genius-level Microsoft Ads, Google Ads Optimization









[3:45 PM-4:30 PM]  Hacking The Customer Journey Through Behavioral Economics







[4:50 PM-5:35 PM]  Automation: How To Push Forward; When To Push Back









Digital Commerce Marketing

[10:05 AM- 10:50 AM]  How To Keep Your Job As Shopping Ads Get More Automated







[11:30 AM- 11:45 AM]  Digital Commerce Insight 1: How To Find & Fix eCommerce Keyword Cannibalization Issues (11:30am-11:41am)







[11:45 AM- 12:00 PM]  Digital Commerce Insight 2: Set Your Products Up For Success By Understanding Amazon's A9 Algorithm







[12:00 AM- 12:15 PM]  Digital Commerce Insight 3: How Search Is Driving Real World Product Innovation (12:00pm-12:12pm)







[1:15 PM- 2:00 PM]  Driving Profitable Sales With Amazon Search Ads







[2:20 PM- 3:05 PM]  Optimizing For Seasonality: How To Sell More In Your Peak Periods









[3:45 PM-4:30 PM]  SEO For E-commerce Category, Product Detail Pages









[4:50 PM-5:35 PM]  Selling With Video







Clinic

[11:30 AM- 12:15 PM]  SEO Site Clinic









[2:20 PM- 3:05 PM]  Amazon SEO Clinic









[3:45 PM-4:30 PM]  Google Analytics Clinic









Solutions

[1:15 PM-1:55 PM]  Mastering SEO Silos - Bruce Clay





[10:55 AM-11:10 AM]  Bruce Clay SEO for WordPress





[2:05 PM-2:20 PM]  Fantastic Links And Where To Find Them - Page One Power





[10:05 AM-10:45 AM]  Turn 4X More Ad Clicks into Conversions with Post-Click Automation™





[2:20 PM-3:00 PM]  Digital PR Playbook - The Convergence Of Search, Social, And Your Website





[3:10 PM-3:25 PM]  Optimizing Your Google Ads Campaign By Reducing Click Fraud





[11:15 AM-11:30 AM]  How To Survive In E-commerce In A Zero-Click Google World





[11:30 AM-12:10 PM]  What 'Near Me' Brand Experience Means To Your Customers





[5:40 PM-5:55 PM]  How To Dominate In The Ever Changing SERP Landscape





[4:35 PM-4:50 PM]  SEO At Scale: Everything I've Learned After Building 25,000 Backlinks, 2,000 Blog Posts And Selling My First Startup.





[3:30 PM-3:45 PM]  Collective Intelligence Marketing - What Optimization Can Learn From Nature





[12:30 PM-1:10 PM]  Lunch Presentation in Main Stage - Unlock Your Potential on Google Search





Sessions from Day 2 - February 20, 2020

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SEO Track A

[9:00 AM-9:45 AM]  Optimize Ranking In AnswerBox/People Also Ask









[10:25 AM-11:10 AM]  UX And E-A-T: More Connected Than You Think









[11:30 AM- 11:45 AM]  SEO Insight 1: SERPs: Your Most Under-Utilized Conversion Tool (11:30am-11:41am)







[11:45 AM- 12:00 PM]  SEO Insight 2: Get More Organic Traffic And Visibility With Image Optimization (11:43am-11:54am)







[12:00 AM- 12:15 PM]  SEO Insight 3: Optimizing Your Videos For Google’s Video Carousel and Beyond (11:56am-12:07pm)







[1:30 PM-2:15 PM]  Making Your Case For More Budget, New Tests: How To Communicate What Matters And Get Buy-In







[2:30 PM-3:15 PM]  SEO And SEM Teams: Why Sharing Your Data Matters









[3:30 PM-4:15 PM]  Experts Tips For Creating Killer Cross-Channel Reports







SEO Track B

[9:00 AM-9:45 AM]  What SEOs Need To Know About The New Evergreen Googlebot & Bingbot









[10:25 AM-11:10 AM]  Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement









[11:30 AM-12:15 PM]  Maps, Verticalization And Spam: What Local Search Marketers Need To Know









[1:30 PM-2:15 PM]  Video And YouTube In Google Search: It's A Really Big Deal









[2:30 PM-3:15 PM]  What Does "Great" Content Really Mean? And How Do You Create It









[3:30 PM-3:45 PM]  SEO Insight 1: Surviving Google Algorithm Updates (3:30pm-3:42pm)







[3:45 PM-4:00 PM]  SEO Insight 2: Entities: The Single Most Important Concept In Search (3:45pm-3:57pm)







[4:00 PM-4:15 PM]  SEO Insight 3: Create High Quality Product Detail Pages That Rank Well (4:00pm-4:12pm)







SEM/PPC Track A

[9:00 AM-9:45 AM]  How To Audit Your Google Ads Campaigns







[10:25 AM-11:10 AM]  Professional Development Roundtable: Carving Out Time For Personal And Professional Growth













[11:30 AM- 11:45 AM]  SEM/PPC Insight 1: Data VS. Creativity: The True Performance Driver (11:30am-11:41am)







[11:45 AM- 12:00 PM]  SEM/PPC Insight 2: 3 Paid Tactics You Can Execute This Month To Increase ROI (11:45am-11:57am)







[12:00 AM- 12:15 PM]  SEM/PPC Insight 3: Enterprise PPC - Managing Paid Search At Scale (12:00pm-12:12pm)







[1:30 PM-2:15 PM]  Tactical Tips For Creating More Persuasive Ads







[2:30 PM-3:15 PM]  Landing Page Clinic









[3:30 PM-3:45 PM]  SEM/PPC Insight 1: Everybody’s Hands Go Up! How To Win Offline Purchasers Online (3:30pm-3:42pm)







[3:45 PM-4:00 PM]  SEM/PPC Insight 2: Evolve Your Social Commerce Strategy: Thinking Beyond Facebook (3:45pm-3:57pm)







[4:00 PM-4:15 PM]  SEM/PPC Insight 3: How To Leverage Smart Bidding In B2B (4:00pm-4:12pm)







SEM/PPC Track B

[9:00 AM-9:45 AM]  Getting Reports Right









[10:25 AM-11:10 AM]  How To Understand And Beat Your Competitors









[11:30 AM-12:15 PM]  Optimizing Your Day, Optimizing Your Month - Roadmap Of What You Look At When







Digital Commerce Marketing

[9:00 AM-9:45 AM]  Tackling Rising CPAs On Facebook And Instagram







[10:25 AM-11:10 AM]  When Your Inventory Changes: SEO Tips For Changing Product Pages









[11:30 AM- 11:45 AM]  Digital Commerce Insight 1: Scaling Google's Latest Discovery Ad Formats (11:30am-11:41am)







[11:45 AM- 11:57 AM]  Digital Commerce Insight 2: How Brands Can Stand Out And Sell More (11:45am-11:57am)







[12:00 pm-12:12 pm]  Digital Commerce Insight 3: Get Up to Speed On Walmart's Advertising Offerings (12:00pm-12:12pm)







[1:30 PM-2:15 PM]  Social Commerce Beyond Facebook: Drive Sales With Pinterest And Snapchat Advertising







[2:30 PM-3:15 PM]  Multi-Channel Attribution And Reporting For Digital Commerce









[3:30 PM-4:15 PM]  Future-Forward Tactics For Digital Commerce













Clinic

[10:25 AM-11:10 AM]  Technical SEO For Digital Commerce Clinic









[11:30 AM-12:15 PM]  SEM/PPC Clinic









[1:30 PM-2:15 PM]  Content Clinic









Solutions

[1:30 PM-2:10 PM]  Featured Snippet Optimization & Backlink Analysis





[10:25 AM-11:05 AM]  Content Strategies To Drive Massive SEO Gains In 2020 And Beyond





[12:30 PM-1:10 PM]  Google is Hogging Half Your Traffic: How to Get It Back





[9:50 AM-10:05 AM]  International SEO/SEM Jeopardy





[10:10 AM-10:25 AM]  Find Your PPC A-Game In 2020: Your 5 Biggest Google Ads Challenges & How To Solve Them





[11:15 AM-11:30 AM]  Do Your Backlinks Suck?